This article (Exercising Body & Soul: 2 Greenwood megachurches use fitness centers as a ministry tool; Indianapolis Star online) does a fair job of articulating the broad range of issues, from theology to tax policy, associated with the emerging issue of tax-exempt competition from religious institutions. The impact of this new frontier in tax-exempt competition is relatively unclear right now, and we will certainly remain attentive and watchful, but for now, I wonder if the bigger story isn't the enormous amount of interest attracted by these fitness centers. It seems like personal fitness is gaining importance among some faith communities.
Are there promising opportunities for IHRSA members to reach out to local religious institutions? Are any health clubs offering educational seminars to religious groups? Advertising in bulletins?
- Tom Richards
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