Dr. Eugenia "Jeanne" Calle

Without the benefit of research provided by brilliant scientists, fitness advocates would be left to rely on the appropriate, yet inadequate phrase "trust me" to convince others of the benefits of exercise. Tragically, the world lost one of those scientists last week. Dr. Eugenia "Jeanne" Calle, who conducted landmark research on the link between cancer and obesity, is remembered here.

An Exercise Stimulus Plan

When the details of an economic stimulus plan are eventually agreed upon, Congress will likely make available millions of dollars to tax payers, but will do so with designs on how that money will be used once it reaches our wallets. Both current Senate and House packages include a substantial income tax credit with the idea that it will prompt retail sales. A tax credit for home purchases will be made available to revive the housing market.

This idea is not new or rare. Governments understand that tax policy has a unique power to influence behavior. However, while all lawmakers seem to understand this power, they struggle to always implement it in useful ways.

Bre McGahey’s post about New York Governor Paterson’s budget proposal ("Paterson’s State of the State Hypocrisy") highlights his recognition that taxing a behavior will discourage it. Unfortunately, as the post poignantly brings to light, the Governor’s budget discourages healthy lifestyles by imposing New York’s sales tax on health club dues.

With a nationwide obesity crisis, it is difficult to understand why New York is not alone in its attempt to tax health club memberships. Will the revenue gained from 5 or 6 percent of gym dues cover the costs of health care for type-2 diabetes? Heart disease? Cancer? A single one of the many other diseases associated with obesity?

It’s time to apply a more beneficial carrot-and-stick approach to health care. Some lawmakers have done this by introducing legislation that would offer a tax credit for engaging in a more active lifestyle. As of today, eight state legislatures are considering proposals that would offer a financial incentive for trying to get in shape. Tom Richards has posted on this page about WHIP and PHIT, two federal pieces of legislation that would encourage exercise through tax policy

I hope that more lawmakers, in Washington and in the 50 state legislatures, decide to use their most effective means to encourage physical activity. I can think of no better use of taxpayer money than having it re-invested in America’s health.

-Tim Sullivan

Joining Forces for Fitness

The political power of an association is derived from representing a vast collection of constituents. IHRSA, for example, speaks on behalf of its 6000 U.S. members (and the many thousand employees of those members) when weighing in on federal legislative initiatives. I believe it is a position of strength, made stronger by the legendary passion of fitness professionals.

I imagine the United States Professional Tennis Association feels similarly about its position as a representative for its 15000 members.

As was announced in this press release, IHRSA has joined forces with the USPTA to harmonize our collective voices and urge Congress to embrace the health benefits of physical activity. Together, i think we make an extremely compelling case. In particular, the USPTA's "Tennis - for the Health of It" campaign fits seemlessly with IHRSA's "Vision for a Healthier America."

I am thrilled with this partnership and hope that it becomes a blueprint for other advocacy relationships. It's the type of focused, mutually respectful relationship that can work at all levels of government advocacy. I hope that clubs interested in affecting change at any level - from town hall to the white house - will consider strengthening their position by joining with other passionate fitness professionals.

- Tom Richards

Power of the Press

Media members can and do play a significant role in influencing public opinion. They have the unique position of reaching into the homes of millions of people daily, informing and updating mass audiences with news that can become the basis for decision-making and action taken. Perhaps the most important role media can play is as an educator and advocate for positive causes. Recently, the editor-in-chief of Men's Fitness Magazine wrote a "Dear Obama" letter that does just this.

As someone who interacts with media members on a daily basis, I can assure you that they are indeed willing to be advocates. If your club launches new programming, get in touch with your local media. Let them know if you are promoting HHS's Physical Activity Guidelines. Educate them on the WHIP and PHIT Acts - they will listen.

-Rosemary Lavery