IOM Top 20

My virtual lunch companions for the day were the dutiful members of the HHS Secretary’s Advisory Committee on National Health Promotion and Disease Prevention Objectives for 2020, who held a high noon Webinar to update the world on their progress toward creating objectives for Healthy People 2020.

Today's meeting alerted me to the coming launch of StateOfTheUSA.org, which promises to "assemble high-quality measures and data that can be used to assess the progress of the United States." As part of its pre-launch activities (the site is up and running, but not fully functioning), State of the USA teamed up with the Institute of Medicine to release a list of the top 20 key measures that "reflect the overall health of the nation and the effectiveness of U.S. health systems."

I was thrilled to see that "physical activity" has made the cut.

The highlight of the report summary:

"Regular physical activity is an important contributor to health, and yet fewer than 50 percent of people in the U.S. report engaging in moderate physical activity," the committee said. It's proposed measure: the percentage of adults meeting the recommendation for moderate physical activity – at least five days a week for 30 minutes a day of moderate-intensity activity or at least three days a week for 20 minutes a day of vigorous-intensity activity."

Let's make sure that our legislators are reminded of this report during health care reform negotiations.

The press release, and link to the full report, are here.

Tom Richards

Campaign for a Healthier America Advocate Spotlight

Last week in San Francisco at the IHRSA Convention and Trade Show, attendees participated in the Virtual March on Washington, a national grassroots project of the IHRSA Campaign for a Healthier America. There were dozens of advocates that recorded videos for Congress and President Obama. Over the coming weeks, we’re going to spotlight our favorites here on the Movement for a Healthier America blog.

Take a few minutes and watch Tanya Barham, CEO of Recess Wellness in Portland, Oregon.

IHRSA Invited by HHS to Speak to Physical Activity Guidelines Supporter Network

On March 19, IHRSA was one of the five featured speakers invited by the US Department of Health and Human Services (HHS) to speak at its Physical Activity Guidelines Supporter Network Webinar. Amy Bantham, Deputy Vice President of Government Relations, addressed her remarks to over 100 organizations. IHRSA has been recognized by HHS and the President’s Council on Physical Fitness and Sports for our outreach efforts to promote and disseminate the 2008 Physical Activity Guidelines for Americans to fitness professionals and consumers. Bantham presented IHRSA’s plans for promote the 2009 President’s Challenge, based on this successful and well-received model.

To see IHRSA’s work promoting the Physical Activity Guidelines for Americans, visit www.ihrsa.org/paguidelines.

Campaign for a Healthier America

The Campaign for a Healthier America is a national grassroots project bringing together exercise enthusiasts to make healthy lifestyles a priority for all Americans.

The Campaign seeks to bring the fitness industry together with government, employers, medical and public health professionals, insurance providers, schools, and each of us individually.

We must work as one to create a culture and environment of wellness. To achieve this, we will:
- Encourage regular exercise and healthy eating for people of all ages and physical conditions
- Engage Americans in grassroots efforts to make their communities healthier
- Ask policymakers to encourage exercise by creating tax incentives and removing financial barriers

Learn more about the Campaign for a Healthier America and how you can join the movement by visiting, campaign4health.org.

Spring in DC

It's a sunny day in Boston and I've started thinking about the fast-approaching Summit for a Healthier America. Every Spring, for the last six years we have traveled to Washington for our largest annual Grassroots Initiative event. As the weather warms and we head into Convention, things start picking up for our advocacy.

This year we have a new spin on things. The name has changed from the Legislative Summit to the Summit for a Healthier America. It is also now part of our Campaign for a Healthier America, which will launch at the IHRSA 2009 Convention on Monday. Keep reading for more.

Spring and Change are in the air. Check out some photos from last year's event.



Created with flickr slideshow.

- Breanne McGahey

VICTORY! New York Health Club Dues Tax Defeated

New York Governor David Paterson announced just hours ago that he has come to an agreement with legislative leaders to not extend the sales tax to health club membership dues and services. This is a major victory for healthy lifestyles in New York and the health club industry.

Over the last nine weeks, 2,441 fitness professionals and health club members wrote 7,902 messages to legislators in Albany. Many fitness professionals and club companies met personally with legislators to discuss the impact that the tax would have on their members and their businesses. The voices of our advocates for healthy lifestyles were heard loud and clear in Albany!

“This is an incredible victory, especially considering the massive deficit facing New York,“ said Joe Moore, IHRSA President and CEO. “It is a testament to the power of working together. With IHRSA collaborating with concerned fitness professionals, our lobbyist, and the people of New York, we were able to highlight the inconsistent messaging of an "obesity" tax on sodas and a "healthy lifestyle tax" on preventative exercise, and stop this proposal in its tracks.”

Paterson came to an agreement with Senate Majority Leader Malcolm Smith and Assembly Speaker Sheldon Silver to eliminate $1.3 billion in tax increases included in the proposed 2009-10 Executive Budget. In addition to health club dues and services, clothing under $110, sugared drinks, digital downloads, cable and satellite television, manufacturers’ coupons, haircuts, manicures, concerts, movies, live theatre, bowling, golf, skiing and others were eliminated.

“The proposed tax increases we are eliminating today were only put forward as a last resort when the deficit ballooned to an unprecedented level,” said Paterson in a statement. “Now that enhanced federal funding is available, our highest priority must be to provide targeted relief to those who need it most during this economic crisis – average New Yorkers struggling to make ends meet.”

-Breanne McGahey

Obama's health principles, translated

Over the last two years there has been a very clear growth in the attention paid to prevention and wellness as part of health care reform. Now that the Obama Administration and Congress have set their sights on the passage of a bill in 2009, it seems that every day there is another news article or video clip of someone who will play a role in this important reform making a clear pitch for prevention and wellness.

Here is a great story on Politico. Obama's health principles, translated. In the budget that the Adminsitration sent to Congress last month, they outlined 8 principles for health care reform. Politico translates the carefully crafted policy statements into something a little more, umm... "straightforward."

Check out #6:
"6. Invest in prevention and wellness. The plan must invest in public health measures proven to reduce cost drivers in our system — such as obesity, sedentary lifestyles and smoking — as well as guarantee access to proven preventive treatments.

Translation: Get in shape — and get used to hearing a lot more about “individual responsibility.” Quit smoking. Exercise. Eat better. And, to encourage a healthier diet, perhaps a fast food tax? Well, maybe not. Americans value their personal choice and wallets too much. Look for Democrats and Republicans to talk a lot about preventing chronic diseases."

Sounds like they are making a perfect case for the WHIP and PHIT Acts.

-Bre McGahey