Healthy People 2020

I spent my morning at the U.S. Department of Health and Human Services building, attending a meeting of the Advisory Committee charged with making recommendations for the next set of public health objectives known as Healthy People 2020. These meetings are particularly notable for the existence of two competing dynamics. On one side, you have the rather exhilarating experience of listening to extremely intelligent, qualified people discuss our nation's public health goals for the next decade. On the other, you have the bleak, rainy Monday morning, life draining vibe that permeates a federal committee meeting. Fortunately, the former is typically stronger than the latter, especially when the committee room is on the same floor as the coffee machine.

A portion of the morning's discussion focused on best practices for creating the HP2020 objectives. Of course, many of the ideas could benefit any organization looking to create objectives. For example: 1) Achieving objectives requires coordination and leadership; 2) Fewer objectives allow for greater focus; 3) An immeasurable objective isn't worth pursuing; 4) Objectives require frequent progress measurement; and 5) Objectives should be aspirational.

The meeting also impressed upon me that taxpaying health clubs are still considered, generally, outside the purview of "public health," despite their inherent value as providers of safe and healthy exercise, and, often times, bastions of fitness and nutrition expertise. Clearly, taxpaying clubs are obvious partners in any public health effort to combat the obesity epidemic, but i don't think public health officials are yet making that connection. Are any clubs working with public health officials - if so, what is the best approach?

- Tom Richards