Wednesday, May 12, 2010

White House Task Force Releases Childhood Obesity Plan

First lady Michelle Obama, flanked by three cabinet members, released the 124-page report from the White House Task Force on Childhood Obesity yesterday. The report made 70 recommendations with the goal of reducing the current childhood obesity rate of about 20 percent back down to 5 percent by 2030.

"For the first time -- this is the key -- we're setting really clear goals and benchmarks and measurable outcomes that will help tackle this challenge one step, one family and one child at a time," Mrs. Obama said.

The plan focuses on five key areas determined by the task force, they include: prenatal care, empowering parents with nutritional information and community support, getting healthier foods into schools, increasing access to healthy foods in neglected urban and rural neighborhoods, and making sure that all kids are physically active.

IHRSA had submitted comments to the Task Force regarding the fitness industry’s potential role in increasing physical activity among the nation’s youth. The comments urged policymakers to seek partnerships with health clubs to expand opportunities for physical activity. IHRSA’s comments are reflected in at least two of the recommendations:

Recommendation 5.15: Local governments should be encouraged to enter into joint use agreements to increase children’s access to community sites for indoor and outdoor recreation.

Recommendation 5.16: The business sector should be encouraged to consider which resources and physical assets like fields and gyms can be used to increase students’ access to outdoor and indoor recreational venues. Corporations, for example, may have large grounds that they can make available for children in the community to play soccer or engage in other outdoor activities.

More details about the report, including recommendations related to physical activity can be found at LetsMove.gov.

Download the section on physical activity (PDF 927 KB).

View a summary of IHRSA’s recommendations to the Task Force.

- Bre McGahey

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