Yesterday, IHRSA released 2008 research figures for the health club industry, with revenue, total club numbers, and membership numbers announced via press release. Industry revenues reached $19.1 billion in 2008, an increase of three percent over 2007. The number of health clubs increased by one percent in 2008, totaling 30,022 facilities in the United States. Membership decreased from 2007 to 2008 by 2.4 percent, with a survey margin of error of 4% making the decrease in membership statistically insignificant. Non-dues revenues increased by four percent over 2007.
What do these numbers mean? Current members continue to be believers in their clubs, as they are still spending money on services that are essential to their health. IHRSA data has indicated members are using their clubs even more, as they are not willing to give up their memberships in tough times. They need their club MORE, as exercise de-stresses, and makes for more productive and happier employees. Successful clubs continue to function and operate at high levels, as it is much harder to gain a new member than to retain a happy one!
The opportunity for 2009 is great, as an approximate 85% of the U.S. population do not currently belong to a health club. It is both our challenge and opportunity to impact next year's membership numbers for the better, as the rates of overweight and obesity continue to climb and as a result, preventable diseases become a reality for many. This year, all fitness enthusiasts need to continue their work as educators, reminding their friends, family and coworkers that exercise is critical to their health. We need to tell our legislators that we need greater accessibility to exercise, health clubs and fitness equipment. Prevention as a staple to health care reform is on the horizon, but our work must continue in order for real change to occur. Have you made your mark yet on 2009? Now is an opportune time.
Rosemary Lavery
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