Outrage

Yesterday’s headlines probably signal the end of the “public option” in the health care plan, a measure championed by liberals and charred by conservatives. The “public option” issue, with its ability to extract vile insults from its protagonists and opposers, is tailor-made for media stories. The legislation, of course, is dreary, but the passion it induces is wonderful theater.

The theater, however, has crowded out several issues deserving of greater public awareness.

Of particular note, (this is a blog about physical activity, after all) is the lack of any provision in the health care proposals that would incentivize Americans to live healthier lifestyles. No WHIP. No PHIT.

Perhaps a few facts will help muster up enough public outrage to warrant a grainy YouTube video from a townhall meeting...

- Individuals who live unhealthy lifestyles are more likely to develop a chronic disease
- Chronic disease accounts for 75% of health care costs
- Active adults spend less money on health care

Are you outraged? Join the Campaign for a Healthier America and help lead the charge for health reform based on healthy living. Also, make sure the batteries in your video camera are charged.

- Tom Richards

Teen Fitness Connection - Empower a Teen This Summer

As the nation waits this summer for long-anticipated health care reform and for prevention to play a critical role, you may be asking what more you can do to have your voice heard and how to play a part in keeping Americans healthy this summer. You should, of course, write or call your Congressional representative and ask for their support of Workforce Health Improvement Program (WHIP) Act and the Personal Health Investment Today (PHIT) Act. If you submitted a video for IHRSA’s Campaign for a Healthier America, we thank you and encourge you to invite your staff to do the same. If you are looking for a program to make a difference in a young person’s life this summer, I would ask you to consider running the Teen Fitness Connection (TFC) in your club.

The TFC is a nationwide initiative designed to introduce exercise to teens by offering free summer matinee memberships. Now in its second year as an IHRSA program, it is designed as a community outreach initiative that invites club owners and operators to fight teen obesity and physical inactivity on a local level. Geoff Dyer, Founder of Lifestyle Family Fitness health clubs and the TFC, began the program three years ago with the intent to provide an outlet for teenagers to raise their self-esteem, get in control of their physical health, and to fight teenage obesity.

Adopting a healthy lifestyle begins at an early age, and needs to be reinforced in order to become habit. The TFC gives teens a fun activity to engage in during the summer months and to explore the offerings and support health clubs give. Clubs can modify and adjust the program as they see fit.

The program takes place at IHRSA clubs across the country from July 1 - August 31, 2009. Please visit http://www.ihrsa.org/teenfitnessconnection for more information and enrollment.
I urge you to consider implementing this program in your club and join in empowering teens with fitness this summer!

- Rosemary Lavery

GOP: Prevention & Wellness

I attended a briefing this morning hosted by the U.S. Senate Republican Policy Committee, "GOP Health Care Hearing: Prevention Through Healthy Behavior - A Key to Health Care Reform." The briefing room included two signs: 1) "Healthy Living Through Wellness & Prevention;" and "Healthy Living: Lowering Health Care Costs." I must confess to spending maybe a little too much time wondering if i could pull off wearing the signs as a sandwich board around Capitol Hill.

The briefing was on message, including high praise for financial wellness incentives from Governor Huckabee, Steve Burd (CEO of Safeway), and Dr. Andrew Baldwin (try googling him if you want to feel inadequate). The Senators in attendance (Senator Alexander, R-Tenn; Senator Ensign, R-Nev; Senator Thune, R-SD, Senator Burr, R-NC, and WHIP Co-Champion...Senator Cornyn - R-TX) seemed to agree. In fact, the executive summary distributed by the Policy Committee noted that health care reform should include "clarifying tax rules to make clear that any incentives provided in connection with wellness programs are not taxable income."

The health care reform debate includes many contentious issues, but the importance of prevention and wellness does not seem to be one of them. It's the perfect post-partisan issue! Tell your legislators about it here.

- Tom Richards

Rep. Ron Kind: Promoting Healthy Lifestyles

Last week, IHRSA fitness professionals gathered in DC for the Campaign for a Healthier America to lobby for support of the Workforce Health Improvement Program (WHIP) Act (HR 2106/S 913) and the Personal Health Investment Today (PHIT) Act (HR 2105). US Representative Ron Kind was the lead sponsor of both bills in the House. The following is a post by Representative Kind on The Hill Blog.

Let’s face it; Americans have been too sedentary, too long. Sixty-four percent of American adults and 34% of children suffer from chronic disease, often brought about by obesity and lack of physical activity. A recent study even found that 20% of our four-year olds are obese. If lifestyle changes aren’t made, these kids are going to become obese adults and struggle with chronic disease all their lives. This is something we must reverse.

There’s a lot we could be doing at home to take care of our health. In our everyday lives, we have control over exercising more, eating better and giving up smoking. And the better we take care of ourselves, the more dramatic decline we’ll see in health care costs.

The Centers for Disease Control and Prevention (CDC) estimates that health care costs directly associated with inactivity were $76.6 billion in 2000. By using the tax code to incentivize physical activity, through the WHIP and PHIT Acts, we can cut these outrageous health care costs.

That’s why I and Rep. Zach Wamp, along with several other likeminded members of Congress, recently introduced the WHIP (Workforce Health Improvement Program) and PHIT (Personal Health Investment Today) Acts - to give people the incentive they need to get active; further preventing illness and disease, improving worker productivity and reducing the amount spent by consumers and government on managing major health issues every year.

The bills give employees pre-tax advantages for wellness activities, encouraging people to increase their physical activity. Not only does the WHIP Act affirm an employer’s right to deduct the cost of subsidizing or providing fitness center benefits to employees, encouraging them to offer the perk, but it also eliminates the income tax paid by employees on these benefits, giving them an incentive to get active. The PHIT bill increases the types of expenditures payable out of pre-tax health investment accounts, allowing taxpayers to use up to $1,000 annually for preventative exercise costs including fitness center dues, some exercise equipment, and sports activity fees, among others.

The WHIP and PHIT bills put us on the right track to reforming health care by keeping preventative measures in mind. These bills help remove the cost barrier associated with getting fit and promote a healthy lifestyle, furthering preventative health efforts and reducing our nation’s health care costs.

http://blog.thehill.com/2009/05/06/promoting-healthy-lifestyles-rep-ron-kind/

Wall posts, and pokes, and status updates – Oh my!

By now, if you’re not already a member, you’ve all at least heard about the global phenomenon that is Facebook. With over 200 million active members, it is now the 4th highest trafficked web property worldwide behind Yahoo!, Google, and Live.com (according to Compete.com).

Founded over five years ago at Harvard University, Facebook has proven it’s here to stay, as it’s is a staple in people’s everyday lives to quickly and efficiently stay in touch with friends, family, and co-workers.

In short, it is a social networking website community that enables people to connect with other people and share information, pictures, videos, etc. You can send messages, join causes and groups, and become a fan of ketchup, Bruce Springsteen, or even IHRSA.

Last week, IHRSA launched a Facebook page and group for the Campaign for a Healthier America, our newest grassroots advocacy initiative to bring together exercise enthusiasts to make healthy lifestyles a priority for all Americans and help pass the Personal Health Investment Today (PHIT) and Workforce Health Improvement Program (WHIP) Act – http://www.campaign4health.org.

Become a fan of the Campaign for a Healthier America page on Facebook. It provides a community to view videos, pictures, and any updates that people contribute from the Virtual March on Washington (the Campaign’s digital messages to Congress to support the passage of PHIT and WHIP). Watch the videos and see why exercise is important to other people, than tell us your story.
http://www.facebook.com/pages/Campaign-for-a-Healthier-America/85844830406



You can also join the new Facebook group, “I want to live a long and healthy life (and save money while doing it)” to find out how you can save money on health club memberships, your kids’ sports league fees, and some exercise equipment with pre-tax dollars if the PHIT Act is passed. Find out how you can be a part of the cure for a healthier America: http://www.facebook.com/group.php?gid=148406825183


Not a Facebook member? You can write an e-mail by clicking here to exercise your rights.


Cheers,
Kara Thomspon

Spring in DC

It's a sunny day in Boston and I've started thinking about the fast-approaching Summit for a Healthier America. Every Spring, for the last six years we have traveled to Washington for our largest annual Grassroots Initiative event. As the weather warms and we head into Convention, things start picking up for our advocacy.

This year we have a new spin on things. The name has changed from the Legislative Summit to the Summit for a Healthier America. It is also now part of our Campaign for a Healthier America, which will launch at the IHRSA 2009 Convention on Monday. Keep reading for more.

Spring and Change are in the air. Check out some photos from last year's event.



Created with flickr slideshow.

- Breanne McGahey

An Exercise Stimulus Plan

When the details of an economic stimulus plan are eventually agreed upon, Congress will likely make available millions of dollars to tax payers, but will do so with designs on how that money will be used once it reaches our wallets. Both current Senate and House packages include a substantial income tax credit with the idea that it will prompt retail sales. A tax credit for home purchases will be made available to revive the housing market.

This idea is not new or rare. Governments understand that tax policy has a unique power to influence behavior. However, while all lawmakers seem to understand this power, they struggle to always implement it in useful ways.

Bre McGahey’s post about New York Governor Paterson’s budget proposal ("Paterson’s State of the State Hypocrisy") highlights his recognition that taxing a behavior will discourage it. Unfortunately, as the post poignantly brings to light, the Governor’s budget discourages healthy lifestyles by imposing New York’s sales tax on health club dues.

With a nationwide obesity crisis, it is difficult to understand why New York is not alone in its attempt to tax health club memberships. Will the revenue gained from 5 or 6 percent of gym dues cover the costs of health care for type-2 diabetes? Heart disease? Cancer? A single one of the many other diseases associated with obesity?

It’s time to apply a more beneficial carrot-and-stick approach to health care. Some lawmakers have done this by introducing legislation that would offer a tax credit for engaging in a more active lifestyle. As of today, eight state legislatures are considering proposals that would offer a financial incentive for trying to get in shape. Tom Richards has posted on this page about WHIP and PHIT, two federal pieces of legislation that would encourage exercise through tax policy

I hope that more lawmakers, in Washington and in the 50 state legislatures, decide to use their most effective means to encourage physical activity. I can think of no better use of taxpayer money than having it re-invested in America’s health.

-Tim Sullivan

Power of the Press

Media members can and do play a significant role in influencing public opinion. They have the unique position of reaching into the homes of millions of people daily, informing and updating mass audiences with news that can become the basis for decision-making and action taken. Perhaps the most important role media can play is as an educator and advocate for positive causes. Recently, the editor-in-chief of Men's Fitness Magazine wrote a "Dear Obama" letter that does just this.

As someone who interacts with media members on a daily basis, I can assure you that they are indeed willing to be advocates. If your club launches new programming, get in touch with your local media. Let them know if you are promoting HHS's Physical Activity Guidelines. Educate them on the WHIP and PHIT Acts - they will listen.

-Rosemary Lavery

A Government That Works

"The question we ask today is not whether our government is too big or too small, but whether it works." - President Obama, Inaugural Address

Of all the rhetoric packed into today's 20 minute inaugural address, I found the passage above the most revealing, and hope that our public health community agrees. If truly acted upon, such an approach will result in a search for new solutions, first and foremost, with less regard for custom. For an industry like ours, with so much to offer, but without a long history of direct engagement with public health officials, a new approach to our nation's health problems is a wonderful opportunity.

As noted in the latest issue of Men's Fitness, our leaders could take a big, new step toward solving our nation's health problems - obesity, in particular - by passing the IHRSA-supported WHIP and PHIT bills.

- Tom Richards